The family business that precedes the current Peugeot company was founded in 1810. On 20 November 1858, Emile Peugeot applied for the lion trademark. The company produced its first automobile in 1891. Due to family discord, Armand Peugeot in 1896 founded the Société des Automobiles Peugeot.
Peugeot's roots go back to 19th-century coffee mill and bicycle manufacturing. The Peugeot company and family is originally from Sochaux, France. Peugeot retains a large manufacturing plant and Peugeot Museum there. It also sponsors the Sochaux football club, founded in 1928 by a member of the Peugeot family.
The name is pronounced [pøˈʒo] in French, but typically /ˈpɝːʒoʊ/ (PUR-zhoh) in the UK.
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